The Cube Store, 2018
Brand Launch · Facebook Ads · Social Media
The Cube Store is a physical store that sells consumer goods like food, clothing, accessories, and toys. The store is just a space for individual sellers to place their products. The main market are online sellers who are interested in putting their products in a physical space that’s out in the public.
My Role
I was tasked for the initial launch and social media campaign. I also did product photography that I used on my social media promotions. Facebook ads and groups are my main sources of leads and customers.
Initiatives
- Facebook Ads campaign (awareness and engagement)
- 1 post on a niche Facebook group
- Instagram targeted following and messaging
- Facebook targeted messaging
- Product photography
- Facebook Event for the grand launch
- Influencer/vlogger partnership with a University of Sto. Tomas instructor
Budget: P2,000 for Facebook Ads for 3 weeks
Results
I generated an additional P23,000 monthly revenue (and potentially P20,000 more) for The Cube Store by using Facebook Ads with a budget of P900, posting on relevant Facebook groups, and messaging on Facebook and Instagram.
| July 5 | July 13 (after 7 days) | |
| Total Leased spaces | 12 | 15 |
| Monthly Revenue | 34,632 | +5597 |
| Total Paid Reserved Spaces | 0 | 18 |
| Monthly Revenue | 0 | +18,000 |
| Total Reserved Spaces | 3 | 20 |
| Monthly Revenue | 3,000 | +20,000 |
Work Samples
Promotional Videos
- https://www.facebook.com/watch/?v=1919721338241551
- https://www.facebook.com/watch/?v=1928926310654387
Influencer Collaboration: We partnered up with a vlogger/University of Sto. Tomas instructor to create a vlog that promotes the newly opened store.
Check out my blog about the Facebook Ads I used and their results here:
Responsibilities
- Digital Strategy
- Facebook Ads
- Product Photography
- Physical & Digital Launch