*This study is still under construction
Client: Multi-location surgical center in Colorado
Timeline: July 2024 – December 2025 (17 months)
My Role: Digital Marketing Manager – SEO, Content Strategy, Web Development
Where They Started
When I took over in July 2024, the site was getting less than 50 visits a day. They had a contact page with no actual form on it, so potential patients had no way to reach them online other than a phone number. The design was outdated, brown and yellow branding that looked nothing like a healthcare facility.
They had content about their services across multiple Colorado locations but none of it was ranking. Healthcare SEO is brutal and competitive, but I could see there were opportunities they were completely missing.
My Approach
Understanding the Opportunity
I started by looking at what they already had and figuring out what patients were actually searching for. The site had their services listed but it wasn’t optimized, wasn’t set up to convert, and honestly did not look trustworthy.
Healthcare is one of those industries where you cannot just go after big broad terms and expect to compete. So I looked for the specific questions patients were typing in like “stabbing pain after gallbladder removal” or “how soon can you start chemo after port placement.” These are people actively looking for answers and that is exactly where we could show up.
The Strategy
I identified four things to tackle first:
- Add a working contact form because somehow there was none
- Redesign the site to actually look like a healthcare facility
- Fix the basic technical SEO that was missing
- Figure out which service pages should be the priority and build content around those
I rebuilt the whole site in Elementor. Changed the branding from brown and yellow to white and blue which immediately made it look more like a place people would trust with their healthcare. Then I mapped out the pillar pages for their core services and built a content system around those.
How I Made It Happen
Website Foundation
I rebuilt the entire WordPress site. I am not a web developer but I figured it out:
- Full redesign and rebrand in Elementor
- Built contact forms with proper email routing via WPForms
- Created landing pages for each key service
- Fixed technical SEO basics across the site – meta titles, descriptions, schema, site structure
- Handled security issues and performance fixes
- Built out 92 pages and 55 blog posts
Content and SEO Strategy
Rather than just publishing blogs and hoping for the best, I built a system around pillar pages. Figure out the core service pages first, optimize those for the right keywords, then create supporting blog content that feeds back into those pages.
What actually moved the needle was targeting the right keywords. Not the ones everyone is fighting over but the specific searches patients make when they are looking for a surgeon, dealing with symptoms, or trying to understand a procedure or recovery.
To keep everything running without it eating up all my time, I set up automation workflows using Airtable, n8n, and Make for content publishing and monitoring.
The Results
Traffic and Visibility
Google Search Console (16 months):
- Daily clicks: 30 to 319 (10.6x growth)
- Daily impressions: 875 to 41,803 (47x growth)
- Total clicks: 73.6K
- Total impressions: 7M
- Average position: 14.9
Ahrefs (August 2024 to November 2025):
- Monthly organic traffic: 255 to 10,100 (39.6x growth)
- Organic keywords: 1,200 to 1,500
- Top 3 rankings: 14 to 254 (18x increase)
- Domain Rating: 2 to 14
- Backlinks: 85 to 4,600 (54x increase)
- Referring domains: 27 to 1,500 (55x increase)
What’s Actually Ranking
Some of the top performing pages right now:
- “Very early inflammatory breast cancer rash” – 2,038 monthly traffic, position 9
- “Sharp pain in breast” – 1,560 traffic, position 6
- “Appendectomy recovery timeline” – 1,151 traffic, position 5
- “Stabbing pain after gallbladder removal” – 1,057 traffic, position 2
- “Average cost of chemo port” – Position 1 (featured snippet)
Not just ranking but ranking in top 3 for searches patients are actually making.
Showing Up on AI Search Too
MTNV is now showing up in ChatGPT results for things like:
- “Surgical services in Parker, CO” – listed 4th
- “Which surgical practices in parker colorado offer advanced robotic-assisted surgeries” – listed 2nd
- “Robotic surgery for general procedures” – featured as a main provider
When AI tools are recommending your client without being prompted, that is a sign the content is doing its job.
What Made This Work
Targeting low-competition, high-intent keywords instead of chasing impossible terms was the biggest win. A surgical center is not going to outrank Mayo Clinic for “breast cancer” but it absolutely can own “stabbing pain after gallbladder removal.”
Building a content system instead of just posting randomly meant everything worked together rather than existing in isolation.
The technical foundation also mattered more than people think.
Want results like this for your business? Get in touch.