Project: FERN-C kidz

FERN-C kidz: Mother’s Day Video Campaign

2016-2017 Facebook Advertisements and Campaign Conceptualization

https://www.facebook.com/fernckidz/videos/1201733093286441

Reach 2,075,240
Views 1,349,519
Reactions 3,923
Comments 285
Shares 748
Total Amount Spent~2K USD

https://www.facebook.com/fernckidz/posts/1189113764548374

Duration:28 days
Number of participants71
Reach502,891
Views:83,393
Reactions615
Comments:
1,015
Shares:229
Total Amount Spent:~350 USD

https://www.facebook.com/fernckidz/videos/1250033835123033/

Duration 30 days
Number of participants(same with comments)
Reach66,517
Views18,333 (Now 92K)
Reactions827 (Now 1.7K)
Comments 448 (Now 887)
Shares172 (Now 238)
Total Amount Spent~30 USD

Facebook Page Performance

There were zero data at the time I started handling the page as it is a new page and brand.

As you can see, the page jumped up to 50k page likes. I did a couple of Facebook Ad campaigns and the rest were organic data.