TipsPortal (2018-2020)
Sports/tipster website for football/soccer
Initiatives
My role is to do product development and enhancements, digital marketing, and brand management.
The digital marketing strategy for this brand was developed by myself and my team of SEO specialists and writers. Our main goal is to convert visitors into members. We launched various landing pages, social media ads, Google ads, ad networks, and web partnerships for backlinks. I also helped secure advertising placements on popular sites like FlashScore.
Results
We grew the web traffic from zero to 30K unique users, generated over 4000 sign ups, and brought in Php 2.3M revenue in 7 months for the client. Gained over 3000 newsletter subscribers and sends out weekly newsletters with 18-30% open rate.
Links
- URL: https://www.tipsportal.com/
- Facebook: facebook.com/tipsportalasia
Responsibilities
- Product Management
- Team Management
- Digital Marketing Strategy
- Ad Campaign Strategy
- Facebook Ads
- Copywriting
- Graphics and Video Design
- Reporting
- All Adhoc Tasks